THE BRAND OF YOU with Aurélie Salvaire

Karachi(Cliff News)WomenX Pakistan held a session with Aurelie Salvaire, a French social impact entrepreneur, titled THE BRAND OF YOU, at PSTD. The session highlighted the need for being a brand yourself and selling yourself, being a woman, to the right people. Women are usually great at selling everything and everyone but themselves, they usually think socially it is not acceptable to promote them publically. The session talked about these challenges that hold us back to promote the brand ‘YOU’ and to project with confidence that this is who we really are. Aurelie started the session by discussing with the audience her childhood stories and the sweet messages in them, because these are the experiences that have influenced her life – in a good as well as bad way. The good ones shine, while the bad ones developed fear in her. Aurelie said, “These fears make us develop different armours – blaming others, numbing ourselves with toxics, aggression etc. These armours prevent us from growing.” She further added, “There is a crack in everything, that’s where the light comes in”- the idea for imperfection and not giving up is the way to live. Aurelie emphasized on this quote by Buddha, the MIND is everything you think you BECOME. To keep your mind in place meditate; add some nice practices to your bed time, like write a gratitude journal every night. Pay gratitude visits to people you love and don’t get time to express, write letters or just call them to tell them that you love them. The workshop helped the WOMENX participants figure out their WHY in order to pitch their project more efficiently and present themselves in a more genuine and original way during networking sessions.

About Aurélie Salvaire – She is a French social impact entrepreneur based in Barcelona. She has been working for the past 10 years in the social innovation field, collaborating with Oxfam, Ashoka, Unreasonable Institute and Impact Hub. She founded and curated different TEDx events including TEDxBarcelonaWomen, TEDxBarcelonaED and TEDxBarcelona Change. She is passionate about storytelling and coaching teams and individuals to better master their own narrative. She founded, The A Factor, which has run training workshops and curated events in places as diverse as Beirut and Nairobi.  Her workshops help the participants figure out their WHY in order to pitch their project more efficiently and present themselves in a more genuine and original way during networking sessions. She is very active training women entrepreneurs in the Middle East and she is also a very active speaker, promoting greater diversity and shading light on lingering stereotypes in the public speaking or entrepreneurship world through her platform Shiftbalance and her speakers bureau Shiftbalance speakers.

About WomenX – WomenX Pakistan is a pilot for a global World Bank program to upkeep high-growth potential women entrepreneurs. The program is being executed in Karachi, Lahore, and Peshawar by Enclude. Through the program, participating women business owners receive a package of services– including business and soft skills training, networking, peer-to-peer coaching activities, one-on-one mentoring, and specialized business clinics– that directly address the range of constraints restricting their growth. The program aims to develop entrepreneurs’ capacity to improve enterprise management and business performance outcomes, thereby stimulating job creation and contributing to economic growth.  At a macro level, the program fosters a more innovative and inclusive entrepreneurial eco-system for women entrepreneurs through a public discourse campaign, Women’s INC.