Reykjavik(Cliff News)LG’sLights Out, Stars On campaign in Reykjavik, Iceland around its one-of-a-kind TV technology wrapped up in grand style today with an OLED-themed concert by three high-profile Icelandic musicians —Ásgeir, GusGus and ÓlafurArnalds— at the award-winning Harpa Concert Hall. Designed to expose Iceland’s northern lights accessible to global consumers utilizing premium LG 4K OLED TVs, the multi-faceted Reykjavik campaign generated over 12 million views and online participation from over 360,000 consumers and fans.LG’sLights Out, Stars On campaign in Reykjavik
Reykjavik(Cliff News)LG’sLights Out, Stars On campaign in Reykjavik, Iceland around its one-of-a-kind TV technology wrapped up in grand style today with an OLED-themed concert by three high-profile Icelandic musicians —Ásgeir, GusGus and ÓlafurArnalds— at the award-winning Harpa Concert Hall. Designed to expose Iceland’s northern lights accessible to global consumers utilizing premium LG 4K OLED TVs, the multi-faceted Reykjavik campaign generated over 12 million views and online participation from over 360,000 consumers and fans.