Dawlance Signs MOU with MCB Bank for Joint Product Promotion and Services

Karachi(Cliff News )Dawlance, Pakistan’s leading home appliance manufacturer signed a memorandum of understanding with MCB Bank Ltd, which will allow the Bank’s credit card consumers to avail all high-end Dawlance products at zero mark-up on 12-month and 18-month installments plans respectively. The promotion is applicable on selected Dawlance refrigerators, washing machines, deep freezers, split air conditioners and microwave ovens.Salih Arslantas, Country Manager Dawlance, commented on this alliance, “This will further strengthen our consumer base and coalition with Pakistan’s leading private bank sector. It is a great move which won’t just benefit the two organizations, but will also benefit both our consumers a great deal.”“The rapid burgeoning e-commerce industry of Pakistan has made life more convenient for people here”, he added saying that the zero mark-up offered by MCB Bank Ltd on different installment plans will significantly benefit end consumers.Speaking on the occasion, NadeemAfzal – Group Head Consumer Banking from MCB Bank Ltd said that the partnership would assist in enhancing the accessibility of the Bank’s financial services and would be equally beneficial for its consumer base, which will be able to purchase Dawlance’s quality home appliances at discounted prices.
By virtue of this MoU, MCB Bank Ltd intends to facilitate its customers as well as to boost its financial services. It’scredit card customers will be able to purchase quality home appliances from Dawlance at special discounted prices.

About Dawlance

Since 1980, Dawlance Premium Home Appliances Company has been turning houses into homes with thoughtfully innovative household appliances. The legacy of Dawlance – that now stretches over more than 3 decades – started off with the production of Refrigerators. Today, Dawlance – with reliability as its core value – provides cutting edge Washing Machines, Chest Freezers, Vertical Freezers, Split AC & Microwave Ovens.Over the last 35 years, Dawlance has not only developed the largest dealer network but has also established the largest after-sales service across Pakistan. To cater to the growing consumer demand, the company currently operates three manufacturing factories in Sindh, Pakistan.

About MCB

Established in 1947, MCB Bank Ltd is among the top 5 Banks in Pakistan with a total asset base of PKR 1.1 trillion (USD 10.3 billion). Renowned for a consumer-centric approach, the Bank has a vast branch network of over 1,200 retail branches, 11 foreign branches in countries such as Sri Lanka, Bahrain and Dubai, and an employee base that exceeds 18,000. Through remote banking services, consumers can access real time banking services from the Bank’s 1000+ ATMs across Pakistan and through Internet banking and Mobile Banking as well.MCB Bank Ltd. has always been an industry leader in the region and has received numerous accolades in the past, including the “Best Bank in Pakistan 2015” award from Finance Asia and “Most Stable Bank of the Year 2014” by CFA Society Pakistan. The Bank also enjoys the honour of being recognisedby the prestigious international finance publication, Euromoney, on 10 different occasions for being “Pakistan’s Best Bank”.